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Free SEO Tools/Schema Generator

FREE SCHEMA GENERATOR

Free Schema Generator

Q: What is schema markup and how does it help SEO?

Schema markup is structured data in JSON-LD format that describes your page to search engines. It can earn rich results like star ratings, FAQs, and business details, which increase visibility and click-through rate. It does not directly boost rankings but strongly improves how your listing appears.

Q: What is JSON-LD and is it the best schema format?

JSON-LD is a script-based structured-data format that sits in your page without affecting the visible layout. Google explicitly recommends JSON-LD over older formats like Microdata and RDFa because it is easier to add, maintain, and validate. This tool outputs JSON-LD for that reason.

Q: What is LocalBusiness schema and who needs it?

LocalBusiness schema describes a business with a physical location or service area, including name, address, phone, hours, and price range. Any local business — restaurants, contractors, clinics, salons — should use it to strengthen local pack visibility and give search and AI engines accurate business details.

Q: How do I add my address and services to LocalBusiness schema?

Enter your street, city, region, postal code, and country, and the tool nests them as a PostalAddress object. Add your services as a comma-separated list and each becomes an Offer with a Service, helping engines understand exactly what you provide.

Q: What is Organization schema used for?

Organization schema identifies your company as an entity — name, logo, contact details, and official social profiles via the sameAs property. It helps establish your brand in Google’s Knowledge Graph and lets AI engines connect your website with your other online profiles.

Q: What does the sameAs property do in Organization schema?

The sameAs property lists your official profile URLs — such as LinkedIn, X, Facebook, and Wikipedia. It tells search and AI engines that those profiles belong to the same entity, strengthening brand recognition and disambiguation in the Knowledge Graph.

Q: What is Article schema and when should I use it?

Article schema marks up news stories, blog posts, and editorial content with a headline, author, publisher, images, and publish dates. It helps your content qualify for enhanced article and top-stories treatment in Google and makes it easier for AI engines to attribute and cite your writing.

Q: Why are datePublished and dateModified important in Article schema?

These dates tell search engines when content was created and last updated. Freshness is a ranking and trust signal, especially for news and time-sensitive topics. Accurate dates also help AI engines judge whether your information is current when deciding what to cite.

Q: What is Product schema and how does it get review stars in Google?

Product schema describes an item with its name, brand, price, availability, and description. When you include an aggregateRating with a rating value and review count, Google can display star ratings in search results, which significantly increases click-through rate for e-commerce pages.

Q: What is FAQ schema and can it still show in Google results?

FAQPage schema marks up a list of questions and answers. It helps search and AI engines extract your Q&A directly, and while Google has narrowed FAQ rich results to authoritative sites, the markup still strongly aids AEO and GEO by making your answers machine-readable and quotable.

Valid JSON-LD for LocalBusiness, FAQ, Article and more — no code.

Schema type

Business name

Phone

Website URL

Price range

Street address

City

State / region

Postal code

Country

Services (comma-separated)

Output

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A schema markup generator creates valid JSON-LD structured data that tells search engines and AI answer engines exactly what your page is about — a business, product, article, FAQ, and more. This free tool builds copy-ready, error-free JSON-LD for six schema types, helping you earn rich results in Google and clearer citations in AI search.

What is schema markup and why it matters

Schema markup is structured data added to your page in JSON-LD format. It does not change how the page looks to visitors, but it gives search engines and AI models an explicit, machine-readable description of your content. That can unlock rich results — star ratings, FAQs, breadcrumbs, business details — and helps AI engines quote your site accurately.

Which schema type should you use?

LocalBusiness — for any business with a physical location or service area. Powers local pack and map details.
Organization — for brands and companies; establishes your entity and links your social profiles.
Article — for blog posts and news; can earn top-stories and rich article treatment.
Product — for e-commerce; enables price, availability, and review stars in results.
FAQPage — for pages answering common questions; can show expandable Q&A in search.
BreadcrumbList — shows your site hierarchy as a breadcrumb trail in results.

How schema helps with AEO and GEO

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) depend on machines understanding your content. Structured data is the clearest signal you can give. FAQ and Article schema in particular make it easier for AI engines to extract and cite your answers, while Organization and LocalBusiness schema help them identify who you are.

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HOW TO USE IT

Generate schema markup in three steps

Choose your schema type

Pick from LocalBusiness, Organization, Article, Product, FAQ, or Breadcrumb.

Fill in the details

Complete the fields shown for that type — the JSON-LD updates live as you type.

Copy and paste

Copy the code and paste it into your page head, then validate with Google’s Rich Results Test.

Guide: structured data for SEO, AEO & GEO

A step-by-step walkthrough with examples.

Read guide →

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FAQ

Questions & answers

What is schema markup and how does it help SEO?+

What is JSON-LD and is it the best schema format?+

What is LocalBusiness schema and who needs it?+

How do I add my address and services to LocalBusiness schema?+

What is Organization schema used for?+

What does the sameAs property do in Organization schema?+

What is Article schema and when should I use it?+

Why are datePublished and dateModified important in Article schema?+

What is Product schema and how does it get review stars in Google?+

What is FAQ schema and can it still show in Google results?+

What is BreadcrumbList schema and why use it?+

How do I test if my schema markup is valid?+