Product Schema: Get Price and Review Stars in Search
Product schema is JSON-LD structured data that describes an item with its name, brand, price, availability, and reviews. When you include an aggregate rating, Google can show star ratings, price, and stock status directly in search results — rich details that significantly increase click-through rate for e-commerce pages.
For online stores, Product schema is what turns a plain search listing into an eye-catching result with stars, price, and availability.
What is Product schema?
Product schema describes a purchasable item in structured JSON-LD: name, brand, image, description, and an Offer containing price, currency, and availability. Adding an aggregateRating with a rating value and review count enables star ratings in results.
Benefits
- Review stars — the single biggest driver of higher click-through.
- Price & availability — shown directly in the listing.
- Shopping eligibility — supports free product listings and shopping surfaces.
- AI accuracy — engines quote correct price and stock in answers.
How to add it
Generate the markup with product name, brand, image, description, price, currency, availability, and, if you have them, a rating value and review count. Place the JSON-LD on each product page, and make sure the price and availability match what customers actually see.
Pros and cons
The upside is prominent, click-worthy listings with stars and price. The cautions are important: ratings must come from genuine reviews on your site, and price and availability must stay accurate, since Google actively checks and can penalize mismatched or fake review markup. Keep the data honest and current.
What results to expect
Product pages with valid rating markup often see a meaningful lift in click-through rate thanks to star ratings, and accurate price and availability reduce wasted clicks. Combined with genuine reviews, Product schema is one of the most impactful e-commerce SEO enhancements available.
Try it: Free Schema Generator
Valid JSON-LD for LocalBusiness, FAQ, Article and more — no code.