Article Schema: How to Get Rich Results for Blog Content

Q: What is Article schema and when should I use it?

Article schema is structured data for blog posts and news, specifying headline, author, publisher, image, and dates. Use it on editorial content to support enhanced article appearance and clear attribution in search and AI answers.

Q: Why do datePublished and dateModified matter?

They tell engines when content was created and last updated. Freshness is a trust and ranking signal, especially for time-sensitive topics, and it helps AI engines decide whether your information is current enough to cite.

Q: What is the difference between Article, NewsArticle and BlogPosting?

They are related types. NewsArticle is for journalism and supports top stories; BlogPosting is for blog content; Article is the general parent. Choose the most specific type that fits your content for the clearest signal.

Q: Does Article schema guarantee rich results?

No. Schema makes you eligible, but Google decides when to show enhanced results based on quality and relevance. Accurate markup that matches your visible content maximizes the chance without guaranteeing it.

Q: Does Article schema help with AI and answer engines?

Yes. By clearly stating the author, publisher, and dates, it helps AI engines attribute and quote your content accurately, which supports GEO by making your work easier to cite as a trusted source.

7 min readUpdated Aug 27, 2026

Article schema is JSON-LD structured data for blog posts and news content that specifies the headline, author, publisher, images, and publish dates. It helps your content qualify for enhanced article and top-stories treatment in Google and makes it easier for AI answer engines to attribute and cite your writing accurately.

If you publish blog posts or news, Article schema helps search engines and AI understand and showcase your content properly.

What is Article schema?

Article schema marks up editorial content with a headline, author, publisher, featured image, and the dates it was published and last modified. It comes in variants like NewsArticle and BlogPosting, and it gives engines a clear, structured summary of the piece.

Benefits

Enhanced appearance — eligibility for article rich treatment and, for news, top stories.
Author & publisher clarity — reinforces who created and published the content.
Freshness signals — publish and modified dates help engines judge currency.
AI citation — clearer attribution when answer engines quote your content.

How to add it

Generate the markup with your headline, author name, publisher, article URL, image URL, and publish and modified dates. Place the JSON-LD in the head of each article. Use one Article block per post, with details that match the visible content.

Pros and cons

The benefit is better presentation and attribution with minimal effort. The main caution is accuracy: the headline, author, and dates in your schema must match what is on the page. Misleading or mismatched markup can lead Google to ignore it or, in serious cases, issue a structured-data penalty.

What results to expect

Article schema will not by itself lift rankings, but it improves how your content can appear and how reliably it is attributed. For news publishers it supports top-stories eligibility; for bloggers it strengthens author and freshness signals that matter for both traditional and AI search.

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Frequently asked questions

What is Article schema and when should I use it?+

Why do datePublished and dateModified matter?+

What is the difference between Article, NewsArticle and BlogPosting?+

Does Article schema guarantee rich results?+

Does Article schema help with AI and answer engines?+